In the previous topics discussed, I have highlighted the evolution of Internet has influenced the way people communicate – social media networking facilitates new models of collaboration between consumers and companies (Raji, S., 2015). It is known that companies market their services and products to consumers, the purpose of branding is to stand out and differentiate from the rest.
What about individuals, is there a need to brand ourselves?
Tom Peters once said “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” The infographic below further illustrates various roles individuals can take for branding.
Have you mentioned things like, “I have collaborated with a couple of design firms”? – People may have heard of your achievements, but have they seen them? Time to take up the roles and manage your own YOU company!
With reference to the infographic, imagine you are the CEO, you make the decision. Instead of keeping your work in your hard drive, why not showcase it to the world? (Bray, H., 1997) No, I am not advocating you to flaunt online, but to embrace digital media to build connections and open up to opportunities. We have equal chances to stand out and be a brand worthy of remarks, so why not? It’s free anyway! So come up with a plan and strategize on personal branding online.
From the video, we can tell that personal online branding is critical, it exudes your abilities and confidence, gaining access to decision makers, while fulfilling personal, professional and social lives.
As a Social media manager, set up Linkedin , Facebook or Blogs as a kick-start. To stand out, the Salesperson will think of how to share the story across. For instance, showcasing your work on online portfolio with descriptions. The key is to keep it concise and engaging, oversharing might scare people away! Instead, think of how to persuade your customers/ employers by writing up a summary of your profile that exudes your personality, desire, passion and skills.
Being a Publicist, make your online presence known, attempt to reach out to audience – offer valuable advice and relevant information to make connections and drive traffic back to your site (DeMers, J., 2014). Having mutual connections is essential, in return you could ask for a couple of recommendations and referrals to boost your online presence. The Assistant has to monitor and evaluate contents published. Remember to include your contact information, links, posts and achievements and ensure it is accessible; potential employers can easily assess information and evaluate what value you can contribute. Needless to say, an Intern will have to help to ensure consistency in digital profiling and explore innovative ways to enhance your online presence.
Tadah! Your authentic digital professional profile is developed!
(430 words) Excluding citations/ image captions
Bray, H. (1997). Put Yourself on the Web. [online] Fast Company. Available at: https://www.fastcompany.com/32968/put-yourself-web [Accessed 9 Nov. 2016].
DeMers, J. (2014). 39 Actionable Ideas For Driving Traffic To Your Website. [online] Forbes.com. Available at: http://www.forbes.com/sites/jaysondemers/2014/05/13/39-actionable-ideas-for-driving-traffic-to-your-website/#157dbe9674ff [Accessed 9 Nov. 2016].
Fernando, H. (2016). 8 Steps To Creating A Powerful LinkedIn Profile. [online] Business Insider. Available at: http://www.businessinsider.com/8-steps-to-creating-a-powerful-linkedin-profile-2013-12?IR=T&r=US&IR=T [Accessed 9 Nov. 2016].
Gibson, N. (2016). The Many Jobs of Your Personal Brand – Job Search Infographics. [online] Job Search Infographics. Available at: http://www.nategibson.net/the-many-jobs-of-your-personal-brand/ [Accessed 9 Nov. 2016].
Peters, T. (1997). The Brand Called You. [online] Fast Company. Available at: https://www.fastcompany.com/28905/brand-called-you [Accessed 9 Nov. 2016].
Raji, S. (2015). Online Social Media and Networks: Impact on Marketing Practice. [online] Ama.org. Available at: https://www.ama.org/publications/E-publications/Pages/ama-journal-reader-july-14-social-media.aspx [Accessed 9 Nov. 2016].